In the first episode of Confessions of a Spiritual Entrepreneur, Samantha sets the tone for a deeply aligned and radically honest conversation about what it really takes to grow a business and yourself. Drawing from her 13+ years in branding and marketing (from PayPal and LinkedIn to scrappy startups), Samantha shares her journey from corporate burnout to reiki master and business mentor. She introduces listeners to the dual mission of this podcast: practical strategy meets energetic and spiritual self-care. If you’re craving success that feels good and a business that reflects your whole self, stick around because this space is for you. What you’ll learn: Samantha’s journey from high-powered marketing executive to soulful business mentor Why spiritual exploration and entrepreneurship are more intertwined than we think The vision behind this podcast and what kind of content you can expect What “spiritual entrepreneur” actually means (and why you might be one without knowing it) How sustainable, integrity-rich business growth starts from within Why wellness practices like energy healing, visualization, and meditation business clarity What it looks like to run a business that honors your whole self Questions answered in this episode: What qualifies Samantha to lead a podcast like this? Who is this show really for? How do spirituality and business strategy work together? Why is taking care of yourself foundational to business growth? What’s coming next inside the new (FREE) community and podcast? Loved this episode? Ready to build with more clarity and calm? Come the FREE Headquarters Community— a space for women entrepreneurs to grow their businesses and feel ed doing it. We’re hosting the Founder Series this month: a lineup of live calls to help you reset, realign, and rise. All free. ➡️ Headquarters here Want more behind-the-scenes insight? I share quick weekly emails from the messy, magical middle of entrepreneurship — including mindset shifts, business lessons, and what I’m learning in real time. the newsletter Connect with Sam: Instagram: ⁠⁠@growwith_sam⁠⁠ Website:⁠⁠ www.samanthafackler.com YouTube:⁠⁠⁠⁠⁠⁠ @confessions-samantha-fackler Book a call with Sam

Hosted by business mentor Samantha Mullett, Confessions of a Spiritual Entrepreneur explores what it takes to build a profitable business in the modern online space…without losing your soul.  Through unfiltered solo episodes and honest guest conversations, Samantha shares the mindset shifts, energetic practices, and business clarity that help women entrepreneurs grow without burning out or hiding who they are. This show is for women who are scaling service-based businesses—creatives, CEOs, and agency owners—who care just as much about inner alignment as they do about external success.  They’ve moved beyond the hustle and now crave grounded guidance, elevated strategy, and space to reconnect with their voice, energy, and next-level vision. Listeners walk away with more clarity, confidence, and alignment—along with the tools to attract clients, refine offers, and lead their business from a place of ease and integrity. If you’ve been asking questions like: Why isn’t my content converting—and how do I make it feel more like me? How do I build a brand that stands out but still reflects me? What backend systems actually sustainable growth and protect my energy? How do I market in a way that works and feels good? What’s my next offer—and how do I position it to stand out? How do I lead a team with clarity and confidence? How is my relationship with money affecting my business? How do I balance listening to my intuition along with implementing business strategy? What kind of marketing actually works long-term—without burning me out? How do I scale without losing my center? What rituals actually help during a launch—or when I’m picking up the pieces after one? How can I prevent burnout as an entrepreneur? How do I make my business feel like mine again? If you answered yes to any of the questions above - hit follow and get the clarity, confidence, and calm you need to move forward—with a business that finally feels like it’s working for you. Loved this episode? Ready to build with more clarity and calm? Come the FREE Headquarters Community— a space for women entrepreneurs to grow their businesses and feel ed doing it. We’re hosting the Founder Series this month: a lineup of live calls to help you reset, realign, and rise. All free. ➡️ Headquarters here Want more behind-the-scenes insight? I share quick weekly emails from the messy, magical middle of entrepreneurship — including mindset shifts, business lessons, and what I’m learning in real time. the newsletter Connect with Sam: Instagram: ⁠⁠@growwith_sam⁠⁠ Website:⁠⁠ www.samanthafackler.com YouTube:⁠⁠⁠⁠⁠⁠ @confessions-samantha-fackler Book a call with Sam

In the last episode of the Side Note Podcast, Samantha shares why it’s time to close this chapter and what’s coming next. From launching the show as an experiment to finding her voice and evolving her work, Samantha opens up about the real reason she’s letting go of the Side Note name, and what listeners can expect from her new show launching June 3rd. This is a warm, honest farewell filled with gratitude, behind-the-scenes evolution, and a powerful invitation to keep walking this path together. What you’ll learn: Why it’s okay to outgrow something even when it’s working How to listen to your intuition when your brand no longer fits What to expect from Samantha’s new podcast launching June 3rd How her vision for entrepreneurship, branding, and energy has evolved What it really means to create a business that feels aligned and alive Why entrepreneurship is a deeply spiritual path, even if you’re not “woo” The power of letting go in order to let new things come in How Samantha plans to bring business, energy, and integrity into the next chapter What kind of guests, topics, and content will be featured going forward How to stay connected and get early access to the new show Questions answered in this episode: Why is Side Note ending, and what’s replacing it? What has changed for Samantha and her business? What does it mean to build an “energetically clean” business? Can I still expect meditations, interviews, and solo riffs? How can I get early access to the new podcast and episodes? Heard something in today’s episode that made you rethink how you’re building? I share these lessons weekly in my 1-minute weekly emails—straight from the messy, magical middle of entrepreneurship. ! Connect with Sam: Instagram: ⁠⁠@growwith_sam⁠⁠ Website:⁠⁠ www.growwithsam.com⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠ @sidenotepod⁠⁠⁠⁠⁠ Book a call with Sam: ⁠⁠https://www.growwithsam.com/deep-dive⁠⁠

In this episode, Samantha goes behind-the-scenes of her recent launch for The Brand Edit group program—what worked, what didn’t, and what it taught her about herself and her audience. With real-time reflections and a no-fluff breakdown of both the emotional rollercoaster and strategic takeaways, this episode is a must-listen for any business owner in launch mode (or about to be). You’ll walk away with practical advice, fresh mindset shifts, and permission to embrace the messy middle of building something meaningful! What you’ll learn: The real reason strategy sometimes doesn’t resonate in your messaging (and what to do instead) How to plan a launch around your energy and not just your calendar Why launching feels like a portal and how to emerge stronger on the other side The surprising power of “show, don’t tell” moments in marketing What to do when a launch doesn’t go as expected (and your confidence takes a hit) How to leverage your community and tap into new networks without paid ads Why batching content and preparing in advance is crucial for your nervous system Emotional resilience tools for riding the highs and lows of launching How to use market research to validate your offer and your belief Why fewer people in your program might actually be the biggest gift Questions answered in this episode: How do I make sure my launch content actually resonates? What if no one signs up right away…does that mean I’m failing? How do I emotionally handle the ups and downs of launching? Is it okay to pivot my messaging mid-launch? How do I time a launch around my life, team, and energy? When do you know if your offer needs to be refined or if it’s just timing? Why isn’t my audience responding to strategy talk (and what should I say instead)? How can I tap into other people’s networks to expand my launch reach? Learn more about The Brand Edit 4-week Program with Sam: ⁠⁠https://www.growwithsam.com/the-brand-edit⁠⁠ Connect with Sam: Instagram: ⁠⁠@growwith_sam⁠⁠ Website:⁠⁠ www.growwithsam.com⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠ @sidenotepod⁠⁠⁠⁠⁠ Book a call with Sam: ⁠⁠https://www.growwithsam.com/deep-dive⁠⁠

Today Samantha is ed by personal brand strategist and PR expert Katrina Owens to dig deep into the magic of The Brand Edit—a high-touch, four-week group program that helps entrepreneurs break through the market by unlocking their unique code. Through real client transformations and detailed program breakdowns, Katrina and Samantha unpack what it really takes to attract aligned opportunities, land dream clients, and build a brand that converts. What you’ll learn: What “breaking through the market” actually looks like in your business How to tell if your business has product-market fit (even if it doesn’t feel like it) Why copying strategies from others isn’t working—and what to do instead The concept of your brand’s “code” and how to unlock it with precision How subtle but strategic shifts can lead to massive growth The full breakdown of The Brand Edit program and what you’ll walk away with Why community and live coaching matter for brand evolution How visuals, messaging, and positioning must work together to make your brand click What to do before you invest in a designer or rebrand Real stories of transformation (including how a wedding florist in LA went from stalled to sold out) Questions answered in this episode: What should I do if my leads have slowed or opportunities have dried up? How do I find my brand’s unique positioning in a crowded market? Can group programs actually offer personalized results? What’s included in The Brand Edit and who is it really for? How do I know if I’m ready for a rebrand or if I just need clarity? What makes design partnerships fail—and how can I make mine a success? How do I talk about my business in a way that emotionally connects? Why is it so hard to identify what makes me different? Connect with Katrina Owens: Instagram: @katrinaowenspr Learn more about The Brand Edit 4-week Program with Sam: ⁠⁠https://www.growwithsam.com/the-brand-edit⁠⁠ Connect with Sam: Instagram: ⁠⁠@growwith_sam⁠⁠ Website:⁠⁠ www.growwithsam.com⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠ @sidenotepod⁠⁠⁠⁠⁠ Book a call with Sam: ⁠⁠https://www.growwithsam.com/deep-dive⁠⁠

In this episode, Samantha breaks down The Brand Edit, her signature four-week, high-touch group program designed to help business owners finally break through the market! Through real-life client success stories (like floral designer Lee), she illustrates what happens when you identify and unlock your business’s unique code. From finding your X factor to aligning messaging, visuals, and positioning, Samantha walks listeners through each week of the program and what transformative growth can look like when your brand finally clicks into place. You'll learn: What it really means to "break through the market" Why consistent demand and opportunities signal product-market fit The concept of your business’s unique “code” and how to unlock it A four-week breakdown of The Brand Edit and what each phase covers How to articulate your X factor for clearer positioning The role of visuals, messaging, and tone in building an aligned brand Why templates and copycat strategies won’t work—and what will The value of live coaching, creative direction, and peer collaboration How to prepare for brand design partnerships or rebranding Why The Brand Edit is designed for deep, lasting transformation (and how much it costs) Learn more about The Brand Edit 4-week Program with Sam: ⁠⁠https://www.growwithsam.com/the-brand-edit⁠⁠ Connect with Sam Instagram: ⁠⁠@growwith_sam⁠⁠ Website:⁠⁠ www.growwithsam.com⁠⁠ YouTube:⁠⁠⁠⁠⁠⁠@sidenotepod⁠⁠⁠⁠⁠ Book a call with Sam: ⁠⁠https://www.growwithsam.com/deep-dive⁠⁠ About your host: Samantha Fackler is a Brand Strategist and Business Coach who transforms how entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.

In this episode, I’m blending my background in energy healing with my work as a business coach to help you understand how your visibility, retention, and “X factor” all play together to shape your business. We’ll walk through three powerful mindset and energy-based exercises — including one with a Polly Pocket-sized business vision — to help you uncover disconnects, reset your approach, and make your magic shine to the right people. This is your permission slip to do less, trust more, and get clearer than ever about what makes you you. In this episode, we discuss: A practical energy-healing approach to evaluating your business from the outside in How to identify if your brand is creating disconnects or magnetic clarity The concept of "retention as a metric of magic" A visualization practice to reconnect with your ideal client’s experience The Polly Pocket energy-clearing technique to reduce business friction Why your X factor might be the thing you're most afraid to share The real reason visibility might not be "working" for you What happens when you stop churning and start aligning A sneak peek into The Brand Edit 4-week program Tips for seeing your brand through design psychology and client eyes Learn more about The Brand Edit 4-week Program with Sam: ⁠https://www.growwithsam.com/the-brand-edit⁠ Connect with Sam Instagram: ⁠@growwith_sam⁠ Website:⁠ www.growwithsam.com⁠ YouTube:⁠⁠⁠⁠⁠@sidenotepod⁠⁠⁠⁠ Book a call with Sam: ⁠https://www.growwithsam.com/deep-dive⁠ About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Connect with Samantha: LinkedIn: ⁠https://www.linkedin.com/in/vish-vishwajeet-chatterji-b3b2681/⁠

I knew this episode was going to blow my mind—but I didn’t expect it to realign my entire belief system. Vish Chatterji is not your typical executive coach. He’s also a Vedic astrologer, a dedicated yogi, and the author of The Business Casual Yogi and Astrology Decoded. We met at the Berkeley Coaches Conference (shoutout to the yogi lunch table!), and I instantly knew we had to record this. This conversation is for anyone who feels like they’re navigating dual identities—balancing intuition and analysis, crystals and KPIs. Vish breaks down how yoga, Ayurveda, and astrology aren’t separate silos—they’re a three-legged stool for conscious leadership and personal alignment. We dive into the eight limbs of yoga, the power of personalized Ayurvedic practices (yes, that cold smoothie might be wrecking your productivity), and the surprisingly scientific logic behind Vedic astrology. And if you think astrology doesn’t belong in the boardroom? Vish will prove otherwise. Let’s just say… CEOs are more open than you think when Mercury starts retrograding. In this episode, we discuss: How do yoga and Ayurveda enhance leadership? What’s the real difference between Vedic astrology and Western astrology? The three doshas explained: Are you Vata, Pitta, or Kapha? Can astrology be a legit tool in executive coaching? Why chanting 'Om' might be the ultimate life hack Free Resource: Ready to level up your growth efforts? my free guide: "Common Marketing Mistakes and How to Fix Them" to ensure the time you’re putting in to market your business actually counts. Instagram: @growwith_sam Website: www.growwithsam.com Grab my AI guide: Turn AI Into Your Marketing Team   Book a call with me:https://www.growwithsam.com/deep-dive About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ After a successful career as an engineer, executive, and entrepreneur, Vish Chatterji is honoring his soul purpose as an East-meets-West executive coach and Vedic teacher. He helps people find light in their work through the wisdom of his ancestors, leveraging the traditions of Yoga, Meditation, Ayurveda, Vedic Philosophy, and Jyotish (Vedic Astrology). Connect with Vish  Website: https://www.vishchatterji.com/  Instagram: https://www.instagram.com/vishchatterji/  Connect with Samantha:LinkedIn: https://www.linkedin.com/in/vish-vishwajeet-chatterji-b3b2681/

Free Resource: 🎯 Sign up for the FREE  How to Rebrand workshop Connect with Samantha: Instagram: @growwith_sam Website: www.growwithsam.com Grab my AI guide: Turn AI Into Your Marketing Team   Book a call with me: me:https://www.growwithsam.com/deep-dive About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Follow Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠

Rebranding, brand strategy, brand identity, brand differentiation, design, entrepreneurship, brand therapy, brand workshop Rebranding is more than just swapping out your logo or picking a new color palette. It’s a full-blown identity shift—and trust me, I’ve been in the thick of it. In this episode of Side Note, I get real about my rebrand journey and why strategy must come before design. Spoiler: your brand isn’t just how it looks, it’s how it feels—and if you don’t know what makes you different, neither will your audience. I also spill the tea on what’s coming in my brand workshop. Think of it as brand therapy, but with actionable frameworks and way less crying. I walk you through the essential questions to ask before you even think about hiring a designer. We get into brand identity, differentiation, psychological triggers, and how to make your brand stand the hell out—without blowing your budget. In this episode, we discuss: What is the difference between branding and design? How do you prepare for a successful rebrand Why is a brand strategy deck a non-negotiable? How do I communicate my brand vision to a designer? Budgeting tips and timing advice for your next rebrand. 🎯 Sign up for the FREE  How to Rebrand workshop Instagram: @growwith_sam Website: www.growwithsam.com Grab my AI guide: Turn AI Into Your Marketing Team   Book a call with me:https://www.growwithsam.com/deep-dive About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Follow Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ Free Resource: Connect with Samantha:

After talking to 30 brand designers, I discovered something wild: no one does brand strategy the same—and most of us are skipping the most important part. In this episode, I break down the real reason your brand might feel off, even if it looks polished. Spoiler: it’s not about the logo. I’m sharing the invisible (but costly) mistakes people make when rebranding, why so many design processes lead to disappointment, and how you can build a brand that actually feels like you. Plus, I’m inviting you to my free workshop on April 15 where we’ll map out your brand strategy pyramid, fix your messaging, and bring the fun back to branding. If you're ready to rebrand with clarity, cohesion, and confidence—this one's for you. In this episode, we discuss: What should I know before hiring a brand designer? Why does branding feel inconsistent across platforms? How can I create a cohesive brand experience? What is the brand strategy pyramid and why does it matter? Details about the How to Rebrand workshop on April 15 Free Resource: 🎯 Sign up for the FREE  How to Rebrand workshop About your host: Samantha Fackler is a Marketing Advisor and Business Coach who transforms how women entrepreneurs grow a business that feels aligned. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach layers in her background as a Reiki Master to combine both the feminine and masculine energies into brand growth. More resources for you: FREE ⁠⁠ "Common Marketing Mistakes and How to Fix Them" guide⁠⁠⁠ to ensure you avoid the common pitfalls entrepreneurs make. AI Guide: ⁠⁠⁠Turn AI Into Your Marketing Team ⁠⁠⁠  Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠

Copywriting isn’t just about making words sound good—it’s about making them work for you. In this episode, I sit down with Kaili Meyer, the wordsmith genius behind Reveal Studio Co, to break down the psychology of sales and copywriting. We get into why personality matters in your sales copy, how to use psychological triggers to drive conversions, and the biggest mistakes business owners make when writing their own sales pages. Kaili shares how consumer behavior has shifted since 2020, why high-ticket courses aren’t selling the way they used to, and what business owners must do to adapt in a changing economy. We also get spicy about common marketing mistakes (spoiler: too many people focus on selling, not creating real value). If you're ready to write copy that sells, not just sounds nice, this one’s for you. 💡 In this episode, we discuss: What are the biggest psychological triggers in sales copy? Why sales psychology is the key to effortless selling The Von Restorff effect—how to make your brand stand out How economic uncertainty has changed buying behavior The copywriting mistakes that kill conversions 🎯 Sign up for the FREE How to Rebrand workshop Ready to level up your growth efforts? my free guide: "Common Marketing Mistakes and How to Fix Them" to ensure the time you’re putting in to market your business actually counts. Instagram: @growwith_sam Website: www.growwithsam.com Grab my AI guide: Turn AI Into Your Marketing Team   Book a call with me:https://www.growwithsam.com/deep-dive About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠ Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ Kaili Meyer Rooted in principles from traditional journalism, modern marketing, and behavior economics, my approach to copywriting is bold, no bullsh*t, and always on purpose. I believe anything worth saying shouldn’t require extra fluff. I'm direct and intentional with just the right amount of edge, operating with a singular goal in mind: Write words that move your people (toward you, of course) Website: https://revealstudioco.com/  Instagram: @revealstudio.co

Brand shoots aren’t just about getting some pretty photos for your social media—they’re a powerful opportunity to tell your brand’s story in a visual way. I’m sharing everything I’ve learned about planning a successful brand shoot, from choosing the right photographer to creating the perfect wardrobe that reflects your brand identity. I’ll it, my first brand shoot didn’t go as smoothly as I hoped, but that’s why I’m so excited to guide you through the process today—because planning matters. It’s not just about looking good in front of the camera; it’s about capturing your brand’s true essence. In today’s episode, I’m talking about how to strategize your shoot, select the best location, and choose outfits that work with your color palette.  You’ll also hear some of my personal lessons learned, like why having a shot list and props are crucial, and how prepping yourself (and your team) for a shoot can make all the difference in capturing that brand magic. Let’s dive in! In this episode, we discuss: How to choose the right photographer for your brand shoot What to wear: Aligning your wardrobe with your brand’s identity Why a brand strategy is essential before any photo shoot Tips for preparing your shoot (from mood boards to shot lists) How props and people can enhance the authenticity of your shoot 🔗 Grab the AI guide: Turn AI Into Your Marketing Team   About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠ Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at⁠⁠⁠ sidenotepod.com⁠⁠⁠. Podcast Produced by Dany Albertina

Social media is changing every day, and putting all your eggs in one TikTok-shaped basket is a recipe for disaster. But what if I told you there’s a way to build an audience that you own—one that can grow with you, generate revenue, and even lead to acquisition? That’s exactly what Preeya Goenka, COO of Beehiiv, is here to break down. Preeya shares why email newsletters are the most reliable way to connect with your audience, the key to growing and monetizing your list (even if you’re starting from zero), and how platforms like Beehiiv are helping creators turn their newsletters into thriving businesses. We even dive into real-life case studies—like how Milk Road went from launch to acquisition in under a year. If you’ve ever thought about starting a newsletter but felt overwhelmed, this episode will show you why it’s easier (and more profitable) than you think. In this episode, we discuss: Why relying on social media for your business is a risky move How to grow an email newsletter from scratch What are the best ways to monetize a newsletter? How do newsletters get acquired? Real-life examples & strategies The biggest misconceptions about email marketing (and what actually works) 🔗 Grab the AI guide: Turn AI Into Your Marketing Team About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠ Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at⁠⁠⁠sidenotepod.com⁠⁠⁠. Preeya Goenka is the COO at beehiiv, an email newsletter company, where she has spent the last 2.5 years. Prior to ing beehiiv, Preeya spent 6 years at CM Group, working in Customer Success across several of their portfolio brands, including Sailthru and Campaign Monitor. Preeya studied Finance and Econ at the NYU Stern School of Business and worked in finance for a few years before pivoting into startups / tech. 

Hiring is broken—but it doesn’t have to be. I’ve seen firsthand how the wrong hire can drain time, energy, and money. But when you get it right, it’s magic. In this episode of Side Note, I’m sharing my personal playbook for strategic hiring—how to find the right people, avoid common hiring traps, and build a team that actually s your business growth. Whether you have a few contractors or a full-scale team, all it requires is a little intention and a few key questions to unlock the right people in the right places.  I break down how to identify hiring gaps before you’re scrambling, why 80% of your time should be spent in your "genius zone," and the three essential interview questions that reveal more than a resume ever could. Plus, I’m pulling back the curtain on my own hiring process—how I use test projects to assess strategic thinking and cultural fit, and how I use intuition as one of my many hiring tools. If you’ve been putting off hiring (or made hiring mistakes before), this episode is for you. In this episode, I discuss: How do you know when it’s time to hire? (And why you should do it before you feel ready) What are the three hiring questions that reveal more than a resume ever could? Why most hiring processes fail (and how to avoid the biggest mistakes) How to hire strategically so you can focus on revenue-generating activities The role of intuition in hiring: red flags, gut feelings, and making confident decisions 🔗 Grab the AI guide: Turn AI Into Your Marketing Team   About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠ Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at⁠⁠⁠ sidenotepod.com⁠⁠⁠.

Patrice Poltzer didn’t just switch careers—she burned it all down and rebuilt from scratch. Moving from Brooklyn to Lisbon with her family, she ditched the traditional corporate path, pivoted from television producer to business owner, and faced the tough reality of reinvention. But here’s the twist: she never planned to be an entrepreneur. Now, she’s using storytelling and AI to help others show up authentically online. In this conversation, Patrice and I talk about the messy middle of career transitions, why calling yourself a "freelancer" might be holding you back, and how AI can actually help you find your voice. She shares the unexpected moment that changed her business trajectory, the story behind her viral LinkedIn post, and why her vulnerability about hearing loss sparked unexpected connections, proving that authenticity cuts through digital noise and that marginalized voices must take up space. If you’ve ever doubted whether your story is "big enough" to matter, this episode is for you. In this episode, we discuss: What happens when you stop calling yourself a freelancer and own your expertise How AI can actually make storytelling more authentic "Do I really need to be on LinkedIn?"—The surprising answer for entrepreneurs How personal stories (even the ones you’ve kept quiet) can drive business success Why the fear of saturation is BS (and how to stand out in a crowded market) What makes podcasting the ultimate relationship-building tool for female entrepreneurs 🔗 Grab the AI guide: Turn AI Into Your Marketing Team   About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠ Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at⁠⁠⁠ sidenotepod.com⁠⁠⁠.

Thought leadership isn’t about having the hottest take—it’s about standing in your truth. In this conversation with writer and content strategist Vivian Nunez, we explore the power of storytelling, vulnerability, and alignment in creative spaces. Vivian shares how grief shaped her writing and thought leadership, and we discuss why authenticity—not performance—is what truly connects people. We also unpack the transition from journalism to thought leadership, how AI fits into content creation (without losing your personal fingerprint), and the importance of intuition in creative work. Plus, we talk about The Artist’s Way and our plans to co-lead a community journey through the program. In this episode, we discuss: How do you become a thought leader without forcing it? The role of vulnerability in storytelling (and when to set boundaries) How AI and automation impact creativity—without replacing personal energy Why intuition, synchronicity, and universal signs guide decision-making The power of creative alignment—and why The Artist’s Way is a game-changer Ready to level up your marketing strategy beyond just photos? my free guide: "Common Marketing Mistakes and How to Fix Them" to ensure your brand photos are part of a strategy that actually converts. Instagram: @growwith_sam Website: www.growwithsam.com Grab my AI guide: Turn AI Into Your Marketing Team   Book a call with me:https://www.growwithsam.com/deep-dive About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠ Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ Free Resource:Connect with Samantha:

I know how overwhelming AI can feel—like it’s just churning out endless fluff. But what if we could use it with more intention, keeping our creative spark intact? In this episode, I guide you through a short but powerful meditation to help set boundaries with AI and make sure it amplifies—not replaces—your unique voice. By the end of this meditation, you’ll feel more grounded, clear on your purpose, and confident in using AI as a creative tool rather than a shortcut. Whether you’re a business owner, content creator, or just trying to figure out how AI fits into your life, this is your chance to reset and take back control. In this episode, I discuss: How do you stop AI from diluting your creativity? The power of setting boundaries when working with AI A simple visualization exercise to make AI-generated content feel more personal How to ensure AI works for you (not the other way around) Why intention is everything when creating with AI 🔗 Grab the AI guide: Turn AI Into Your Marketing Team  About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠ Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at⁠⁠⁠sidenotepod.com⁠⁠⁠.

Stop treating AI like a toddler's toy. As a Fortune 100 marketing advisor, I see too many business owners misusing AI in ways that strip away their unique magic. AI isn’t here to replace you, but if you’re using it wrong, it could be holding you back. Most people treat AI like a shortcut instead of a strategic tool, and that’s where things go sideways. I’m breaking down how to train AI to enhance your brand voice, optimize marketing, and keep your content powerful—without losing its human touch. From practical AI strategies to ethical considerations, I’m covering what most business owners get wrong about ChatGPT, Claude, and content repurposing. Whether you’re skeptical or already experimenting, this conversation will change how you think about AI in your business. Want to save thousands of hours on content creation without losing your authentic voice? I break down my exact process for training AI to understand your brand voice, plus the energetic practices that keep your content powerful. In this episode, we discuss: How can AI improve your marketing without making it sound robotic? The biggest mistakes entrepreneurs make when using AI for content creation What are AI "projects" and why should you be using them? What are the legal implications of using AI-generated content for my business? Can AI really replace my marketing team? How to use AI to save time while keeping your unique brand voice The crucial difference between content amplification and replacement 🔗 Grab the guide: Turn AI Into Your Marketing Team About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠ Connect with Sam: Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠ TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠ Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠ YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠ Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at⁠⁠⁠sidenotepod.com⁠⁠⁠.

Marriage isn’t all sunshine and rainbows—and that’s exactly what makes it beautiful. In this candid conversation, I dive into the real dynamics of my relationship with my husband, David, from communication struggles to breakthrough moments that transformed our marriage. As newlyweds, we discovered how our opposite communication styles—his quiet introspection vs. my more…reactive tendencies—became our biggest strength. I also reveal the game-changing book that reshaped our marriage, and no, it’s not another fluffy self-help guide. If you’ve ever wondered why some couples argue constantly while others don’t, how past experiences shape relationship dynamics, or whether communication styles can make or break love, this episode is for you. Whether you're in a relationship or searching for one that lasts, these insights will help you build a stronger, more resilient connection. In this episode, we discuss: How do quiet and reactive partners successfully communicate in marriage? How can couples communicate better and avoid unnecessary conflicts? How can regular check-ins improve a relationship over time? What’s the secret to resolving conflicts when partners have different communication styles? Why do past experiences impact current relationship triggers, and how can couples address them? What is theEight Dates book, and how can it help couples grow together? *Not an ad forEight Dates, we just really loved the impact it had. ​​Free Guide:⁠⁠Common Mistakes Entrepreneurs Make in Marketing (& How to Fix Them)⁠⁠ About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing. Sam's Mastermind Group for Women Entrepreneurs:⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠ Connect with Sam: Instagram: ⁠⁠@growwith_sam⁠⁠ TikTok: ⁠⁠@sidenotepod⁠⁠ Website: ⁠⁠www.growwithsam.com⁠⁠ YouTube:⁠⁠@sidenotepod⁠⁠ Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at⁠⁠sidenotepod.com⁠⁠.